Watch Our Event Displays and Our Management Process
Measuring Our Success
Our event's success is measured not just by KPIs but by the lasting impact on the community and the unforgettable experience for attendees. However, to ensure the effectiveness of our marketing plan, we will track several key performance indicators such as ticket sales, engagement, and website traffic. Our goal is to sell out the event for 200 guests, with sales tracked via Eventbrite and traffic analyzed through Google Analytics. For digital marketing, we aim for a 30% engagement rate on social media and 5% conversion of views into ticket sales. We’ll monitor engagement and adjust content strategies based on performance. We also aim to secure 10 media placements in local publications like Time Out and track their success through website traffic. For our website, we aim for a 50% click-through rate from digital ads, using analytics to refine ad strategies if needed. Traditional media, such as flyers, will feature QR codes to track ticket sales, ensuring we can measure all channels effectively. Post-event, we aim for a 90% customer satisfaction rate and 50% follow-up engagement, using feedback to improve future events.
Collage
For my personal project, I created a collage of Pub Sign photographs that captures the evolving artistic trends in how London's iconic pubs display their names. Pub Signs have always been a deeply traditional and cultural form of identification for these establishments, reflecting not just the name but also the character and history of each pub. By curating this collection, I aimed to provide viewers with a visual journey through time, allowing them to appreciate how design trends, historical influences, and even social changes have shaped the look and feel of London's Pubs. Each sign in the collage tells a small part of the city's rich history, from classic emblems to more contemporary and creative designs, showcasing the dynamic intersection of tradition and modernity in London's pub culture.
Poem
My cultural product, "A Night at The Pub," perfectly encapsulates the classic spirit of pub culture in Britain. The poem evokes the friendliness and warmth of a neighborhood tavern through its lyrical verse and vivid imagery. It portrays a friendly setting where people gather to share stories, eat substantial food, and enjoy a well-poured pint. This little poem celebrates the pub as a community hub where people of all ages can find solace and companionship, no matter the time of day or the weather, by describing its sights, sounds, and smells in great detail.
Magazine
I decided to create an image-heavy magazine that visually explores the history and evolving landscape of British pub culture. It captures everything from traditional pubs to modern gastropubs, highlighting aspects like beer offerings, interiors, and the diverse clientele across different times of day. Through a series of curated photos, the magazine invites viewers to engage with London's iconic pub scene. Helping to showcase its significance as both a social hub and a cultural landmark.
Documentary
My cultural product as a short video called "Brewed London" depicts the dynamic meeting point between London's changing socioeconomic environment and its thriving pub culture. The video examines how famous pubs like Seven Stars, Chequers Tavern, and the Pelican Pub have influenced communities by serving as social hubs and financial workers. "Brewed London" offers a fascinating look into the core of London's pub heritage by fusing history, contemporary culture, and the craft of brewing.
Roadmap
For my personal cultural product I created a pub crawl road map that guides participants through six iconic London pubs, with the final stop at the Pelican pub in Notting Hill. The crawl is designed to fully immerse attendees in the traditional British pub culture, allowing them to experience a different local beer at each stop.
Pub Design Artwork
My cultural product consists of a drawing I did that portrays the classic and iconic design a London pub has, including its architecture, its lighting, and its ambiance. It is designed to convey the same feeling in the viewer as one does inside the pub.